Unless you’ve been hiding under a rock, you know these are the times when business is done with the Internet. It’s common knowledge now that you not only need a website to take the place of yesterday’s business card, but it’s good to be up on all the techniques a Toronto mortgage broker needs to be sure they get noticed. Today that means the savvy mortgage brokers in Toronto will have a passing acquaintance with search engine optimization (seo).
Seo is the way that people in the know use keywords (like Toronto mortgage broker) and links, where clicking on a word takes you to another web address, as ways to increase their chances of being seen. It’s all done under the watchful eye of the search engine bigwigs like Google and now even CAAMP is getting involved and making sure brokers aren’t cutting corners when it comes to how they compete in cyberspace.
Case in point. It seems a BC broker filed a complaint that a rival put his name on an unrelated site and a Google search for the BC broker’s name came up with a result pointing to the competition. CAAMP is investigating a possible trademark infringement on top of what’s called in Internet advertising, Black Hat SEO.
Sound a little confusing? It’s not really. What it all comes down to is not trying to put your name up over a competitor. In the end, it’s all about giving clients honest fair value for their dollar and finding them the best rates and terms on their mortgages. That’s the way we’re able to compete with our competition both online and using other more traditional methods.
